BCLA , Manchester – May 2011

At this year’s BCLA conference in Manchester, Sauflon launched clariti™ 1day toric, the world’s first silicone hydrogel, daily disposable toric contact lens. This groundbreaking product complements the already highly successful clariti™ 1day lens, and extends Sauflon’s advanced silicone hydrogel family to include spherical and toric daily disposable and reusable lenses, as well as the preservative free multipurpose solution, Synergi™.

Bradley Wells, UK Sales Director for Sauflon said: ‘This year’s BCLA conference was a resounding success for Sauflon. Focusing on the launch of the world’s first, clariti 1day toric, we had an unprecedented number of people visit the stand enquiring about this exciting new product. The feedback and response to the clariti range has been fantastic, with Eye Care Professionals clearly embracing the clariti family of products. Practitioners are taking advantage of its unique market positioning to successfully upgrade patients from hydrogel lenses into the latest technology silicone hydrogel lenses”.

Also showcased at BCLA, and to support the launch of clariti 1day toric, was Sauflon’s new multifunctional exhibition stand which will be adapted and used for exhibitions throughout Europe. The newly designed stand reflects Sauflon’s ever growing clinical presence, allowing an enhanced visitor experience with increased stand capacity, whilst continuing to display Sauflon’s world leading lens and solutions range.